fashion, beauty, lifestyle and travel imagery for brands that need a face, a mood, a woman who looks like she has somewhere interesting to be.
creative · creator · model · visual storyteller · consultant based in paris
i create fashion, beauty, travel and lifestyle stories with a point of view.
somewhere between taste, strategy and the very useful delusion that beautiful things can move people.
branded campaigns created, filmed, edited and published on my own channels. for brands that don't want to simply appear in the feed, but become part of a story people actually want to watch.
content produced for brands to publish on their own channels. no posting required from me. just the kind of videos that feel native to the internet without looking like they were born in a marketing meeting.
fashion, beauty, lifestyle and travel imagery for brands that need a face, a mood, a woman who looks like she has somewhere interesting to be.
i take pictures of people, places and the strange little seconds that make a trip, a dinner, a backstage or a room feel like it happened for a reason.
before the content, there was the commercial instinct.
years in fashion buying. a marketplace built from scratch. a community that followed me from São Paulo to Paris. a habit of noticing what people want before they know how to say it.
i understand brands from the inside: what sells, what feels forced, what people save, what they ignore, and how to translate taste into strategy without killing the magic in the process.
also known as nati hoha: a creative, curator, creator, model and visual storyteller based in Paris.
my work lives somewhere between fashion, image, instinct and the very inconvenient belief that taste is still a strategy.
before this became a website, it was a career in fashion: buying, curating, building, selling, styling, observing. i worked as a fashion buyer and founded Roupartilhar, a fashion marketplace with social impact that donated over €100k to 71 NGOs and was featured by Vogue Brasil, ELLE Brasil, Forbes and other publications.
today, i create content, images and creative concepts for fashion, beauty, travel, hospitality and lifestyle brands that want more than a product placed in good lighting.
on @natihoha, i share fashion, beauty, travel and life in paris with a more editorial and brand-facing point of view. on @hohinha, i share the daily diary: routine, behind the scenes, thoughts, personality and the parts of life that usually become content before i fully understand them.
my community followed me from São Paulo to Paris. that doesn’t happen because of an algorithm. at least not only.
the editorial universe. fashion, beauty, travel, paris, styling, culture and lifestyle with a brand-facing point of view.
the daily diary. routine, behind the scenes, personality, portuguese thoughts, closer community and the kind of intimacy that makes people stay.
or be shy and send the email anyway.
Paris · Portuguese · English · French in progress
